Content marketing is a must-have in any online marketing strategy. Know the role of content marketing in the growth of digital businesses!
Content marketing is one of the ways of digital marketing. Generally, people know how SEO and PPC work for their businesses but fail to understand the effectiveness of content marketing. It’s a bit tricky to understand how digital content can aid your business growth.
Well! Here are the benefits of content marketing or how content marketing helps online businesses.
1. Increased Traffic
Every business owner desires more traffic on their website, but mostly they struggle especially small businesses. The fierce competition makes it really hard to the audience exposure.
Here comes the content; a good-quality 10X content with proper optimizations is more likely to rank in the search, which gives you the maximum audience exposure and drives traffic to your site. People mostly associate rankings with SEO, but SEO and content marketing go hand in hand to achieve the first-page rankings and boost traffic.
Even if you work with a digital marketing agency, they also recommend you content marketing services with SEO or offer combo to fetch better results in an online search.
2. Enhanced Topical Authority
People just don’t trust anyone in a flash; you have to build authority in your domain and establish your credibility to earn the trust of your target customers.
Content marketing carries industry-specific content creation and distribution to share your expertise with your audience.
The industry content, which is unique, informational, and shares unmatchable industry expertise, often gains attention in the market and is even praised by other industry experts.
This way, you get authority in your domain and encourage people to trust your business.
3. Extended Brand Awareness
The more people know about your brand, the better. Brand awareness is the foundation of being an industry leader. Content marketing campaigns include content curation for the organic and non-organic marketing efforts to spread awareness about your brand.
Valuable content not only gets you seen but also promotes the shares, which extends your reach to the new customers.
4. Better Conversion Rates
61% of people are more likely to buy from companies that deliver unique content. (Contently)
Online marketing is not about hard-selling, the people who do it can’t get anywhere. People hate the brands that focus on promotions only. The key is to sell without being salesy.
Content marketing creates an ecosystem of content that identifies the pain points of your target customers and provides possible solutions.
Among other solutions, your business is also introduced as a reliable option. In the next stage, people compare the available options, and content strategy creates content that shows your effectiveness over other solutions.
Hereafter, the comparison content is curated to let people know why they should choose you over your competitors. And at the last stage, you ask your customers for the conversion.
So, instead of hard-selling, you accompany your customers through the buyer journey, which establish trust and relationship, resulting in assured conversions.
5. Oodles of Qualified Leads
The first step in content creation is setting the target audience. You always write content for a specific audience, which means you are nurturing them in a personalized way.
82% of our consumers are feeling more positive about a brand after reading content customized by us. (Demand Metric)
When you target a specific audience with tailored content, they are most likely to convert or drop a lead to you. If you have a longer sales cycle, then there is no better way than some amazing lead generation content campaigns to attract and capture leads.
These are some of the ways content marketing can benefit your business.
Facts That Depicts Importance of Content Marketing
Brands that blog generate 67% more leads.
53% of businesses rely on content marketing as a branding strategy.
According to 94% of people they feel highly likely by recommending a brand they are emotionally engaged with.
For as much as 71% of B2B industry professionals, purchasing decisions are influenced by reading a corporate blog at some point. (LinkedIn)
So, include content marketing in your marketing strategy to get all the aforementioned benefits and many more. Moreover, if you are incompetent with content marketing or can’t commit site regularly, then it’s wise to seek out the help of a digital marketing company or content marketing services specifically to skyrocket your marketing and have profitable results. You can easily get an amazing ROI against the services’ fee if you work with the right expert or firm.